Before a New Client Comes In ~ First Contact
Your marketing is out there, your web site looks spiffy. The phone rings or your email blinks. It’s a potential new client and they’re looking for information on Pilates. What do you do? Here’s a few suggestions …
Read More
Cueing the Prenatal Client
In the midst of a growing belly and erratic hormonal shifts, a prenatal woman is likely to feel like a visitor in her own body. Exercises that used to come naturally may suddenly not make sense. Here are some tips on cueing so the mom-to-be can reestablish a connection with her body through Pilates.
Read More
Shine Like a Pro at Your Next Mat Interview
So you’ve got your mat training course under your belt and you’re a big hit with your friends and neighbors. It’s time to apply to health clubs and studios to start your career as a Pilates Instructor. Here’s some tips on how to do it right.
Read More
Marketing Pilates Open Houses in Smaller Communities
Open Houses can be super successful if done correctly for your smaller community. Whether your studio is a stand-alone business or located in a health club or wellness facility, you will have to target your audience differently than studio owners in major cities target theirs. Here are 5 ways to promote your Pilates Open House…
Read More
Integrating Extension Work into Your Client Sessions
Our clients spend hours bent over computer screens, new Moms are constantly stooping to carry their baby or pick up toys. We pretty much spend our lives in flexion, rarely making it to a full neutral spine and almost never going into extension.
Read More